influencer marketing
case study: tech and e-commerce industry
in North AMerica
The client Enabot's objectives were to create a campaign to increase brand awareness and drive sales through influencer relations.
Our targeted goals with this campaign were to reach 7.5 million users within 4 weeks on Instagram, YouTube, and TikTok.
Targeted markets were US and Canada.
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Stats from summer campaign
stats for summer campaign
Instagram
Youtube
tiktok
influencers secured
52
7
6
total
influencers secured
65
audience reach
5,356,333
2,075,145
2,482,839
total audience reach
9,914,317
exceeded goal
2,414,317
UGC from influencers
- Influencer deliverables were sharing 1 post and 1 story, or 1 video/tiktok
- The product had to be shown clearly in every post and the client's profile was tagged
- The client had the right to share the content on their social media
viral content from campaign
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TARGETED NICHES
pet owners
Pet owners were the main targeted niche for this campaign. The relevance and influencer of those accounts contributed strong to our clients increase in website traffic and sales.
tech reviewers
Tech content creators shared more insightful reviwes and details about the products. Moreover, their take is very technical. This created a great balance in the content shared about our client on Social Media
family & homeowners
Homeowners and families with children were an interesting targeted niche. Their down-to-earth and approachable social media presence elevated our client's brand in an authentic and trusting way.